The life of a designer is a life of fight: fight against the ugliness. If you can design one thing, you can design everything. I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog ~ Massimo Vignelli
MG - ManuGuptta
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After working briefly for about 6 months with an NGO, GRF, I joined FCB last year and since has been a lead on art on Key Brands like Dominos, Hero, Whirlpool, Merino, Hamdard - Safi, JivanJor, Google, Indpower, Vistara, Brillon Brands Allout, Mr. Muscle, Baygon, Uber, Vistara and GSK Centrum amongst other new business and pitches.
From an Internet cafe to HindustanTimes, to Wunderman ( Direct marketing ), Publics, Ogivly Delhi, Y&R, McCann, Hakuhudo, Leo Burnett, Soho Square Ogilvy Mumbai, Printvenue.com ( E-commerce ), FCB...absorbed the Cultures from the Best Workplaces in India, to a vast Range of Brands handled, He has lead from front and has been a valuable asset as a partner in Terms of Art, Ideation and Execution to details. Learning, adapting and Mentoring keeps me motivated.
A mix of both old school, and new modern graphic design, most of the time is taken up exploring and experimenting with Visual ideas and expressions for strong fresh, and clear communication. Awards have come from regular briefs and work. He played a key role at SohoSquare Ogilvy on the Largest Advertising Campaign for BJP 2014, Winning the Prestigious Effie Gold and Effie Grand Prix amongst Hero and Envy Awards at Ogilvy Mumbai. His work on Aircel and Delhi Police ( Child Labour) has been published in International Publications such as Luerzers Archive.
With more than a decade and a half of experience in print, packaging, direct marketing, e-commerce, graphic design, and advertising commercials on national & international brands. Self-motivated to lead and inspire teams to produce pitch-winning work, getting accolades and Recognition for the agency. Some Personal work was published in Art Directors Bible Lürzer's Archive 2 times and Won Ogilvy Hero, Ogilvy Envy, and Effies Asia Pac Gold and Silver 2014. I am passionate about learning and keeping myself updated with the latest technologies and solutions to find the best solutions.
Untangling the Politics of Hair
2024 | Spikes Asia | Design |Grand Prix
2023 | Cannes Lions | Industry Craft |Gold
2023 | Cannes Lions |2x Shorlist
A woman's hair is never about her hair.
Typography / Creative Supervision